Brand Strategy Consulting - Activate Your Brand
What is Brand Awareness?
Brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods and services.You may already have built a great brand and are ready to amplify it and take it to the next level. You may just be starting out and do not know where to begin. Who or what do your potential customers have in mind when they think of the type of services or goods that you provide? Everything about your brand should be in some form a manifestation to the answer to this question.
How Do You Create Or Solidify Your Brand’s Awareness?
Where to begin?!
There are so many ways to accomplish this today, especially with social media and digital platforms. I personally like the simple combination summed up by Gary Vaynerchuck in an interview on his YouTube Channel. He stated that brand awareness is a function of ” content and distribution”. This is vital, and especially in today’s day and age. If your good or service interfaces directly with the public, it is of great importance and value to youThere is no single blueprint for success in building a successful brand. It is unique to the goods or services that you provide and to who you provide them to. Together, we will find the process that will benefit your brand the most in the long term through crafting creative campaigns.